‘Great job! 
And fast, too.’
Fabian McGill

 

‘I just can’t believe the depth and professional way you have presented these’
Lara Greasley

 

'Very well written – it makes the points well.’
Edgar Smith

 

Publicity for this (TV) series was more than I dreamt possible.’
Roger Bufton

 

 

‘You are working incredibly hard to help us achieve success.’
Mark Byford

In What the 2 of us could do for you, some specific examples of projects undertaken by Philip and Judith Round are listed.  Here are more success stories:

 Press releases and media publicity 

• Treasures of Britain, a major book of arts and heritage attractions, was launched on a minimal budget, but secured free publicity in newspapers and magazines with a combined readership of more than 15 million.

• Acting as spokesperson for businesses and government agencies, Philip has broadcast on radio and television on more than 200 occasions; and Judith has been heard nationally on such programs as the BBC’s Woman’s Hour.

• Impressive results were secured in a regional media campaign to deter TV licence evasion in the UK, helping increase revenue by the equivalent of $2 million (Canadian).

• A crisis news management operation led by Philip during a major postal strike received public praise in the media for the clarity in which the employer’s case had been explained in press releases and statements.

• Much greater public awareness and involvement in the BBC Children in Need telethon was achieved by coordinating media publicity for local and regional events, so helping deliver a record fund-raising total.

• Several in-depth articles were prepared and published in UK educational magazines on the topic of managing colleges through a time of change.

Promotional leaflets and brochures

• Get your mail off to a flying start: a promotional package with covering letter mailed to more than 300,000 households to encourage greater use of postcodes. A massive 46,000 people responded to a competition that was part of the mailing.

• More than meets the eye: a simplified guide to the potential uses and value to business of high-tech digital location data.

• More to See, More to Do: a map-guide to tourist attractions and long weekend vacation ideas in the English region of West Yorkshire.

• Building on the past: an information leaflet for developers to raise awareness of potential archaeological issues and sources of advice.

• Much more than mapping: a colourful brochure explaining the work of Ordnance Survey, an organization undergoing diversification but best known for its highly-detailed maps.

Integrated campaign planning and implementation

• A marketing strategy was devised and implemented for the Automobile Association’s annual UK hotel, restaurant and B&B guides for 2003.  It resulted in the most extensive national publicity ever recorded for the titles, helping boost sales by as much as 26%.

• A multi-faceted marketing strategy was devised and implemented to promote an established local radio station at a time when its market share was threatened by new competition.

• The English Tourist Board’s Marketing Award was presented for Philip’s West Yorkshire Entertains campaign, aimed at ensuring local communities secured both cultural and economic benefits from a national promotion.

• At a time when the Tyne and Wear Development Corporation was being subjected to intense criticism, a communications strategy was devised and implemented to present the work of the organization in a more positive light.

• An integrated tourism marketing campaign and supporting literature were prepared to promote a new vacation product – ‘The Inheritance Road’ – linking a series of heritage and natural attractions along a 200 km circular route.

Strategic plans and reviews

• Prepared Tourism in West Yorkshire – Developing the Potential, a strategic plan to tap the economic benefits of tourism in a mixed urban/rural region with a population of 2 million.

• Edited the Corporate Plan and Completion Strategy for Tyne and Wear Development Corporation.

• Judith has served on a Government-appointed national taskforce writing guidelines on strategic planning for community colleges.

 Publications, magazines and newsletters

• Drafted the 8-page popular summary of the comprehensive Comox Valley Labour Futures Report on impending skills shortages and ways of addressing them.

• Compiled Britain’s first official History Trail guide for the Civic Trust, focusing on the heritage village of Heptonstall (subsequent sales exceeded 50,000 copies).

• Edited entries for the 2004 Automobile Association Guide to British Pubs – the market-leading publication of its type in the UK.

• Compiled The Power of Ten – an illustrated report chronicling the impact of ten years of urban regeneration in north-east England.
  
  
• Managed the creation and production of several community college student recruitment and course content brochures.
  
  
• Prepared The Brontës, a 24-page guide to the lives, books and sites associated with a great literary family for a Yorkshire Tourism promotion.